Product Launches

Product launches have usually been releasing a press release and then sitting in wait that people would flock into your stores and the products will be sold even before they hit the shelves in the store. It is possible, we can learn from Jio’s product launch which spread like fire and the very next you had to wait in queue for hours to get hold of your Jio sim. Below are a few key points which would highlight, why is product launch key for boosting your sales ?

1) Make it an event
Product launches should not be a monologue press release. Who would like to attend such a boring event. Product launches play a key role in marketing the product. The importance of the event is such that in organizations like Apple, Google it is the CEO that initiates the launch. Product launches are events in themselves and should not be taken lightly. It should be conducted as a proper organization event and respective media houses to be called with utmost hospitality. Many features come into play here such selecting the location of launch, time of launch, hospitality to all the guests all of it should speak of organizations conduct towards its all the guests.

2) Focus On Customers
Rarely did we hear Steve Jobs talking about the various features of Apple products. Standing on stage, he doesn’t push the speed of the iPhone’s processor or the screen resolution, for example. He knows most people don’t care, and the ones who do can easily find that information on Apple’s website or product literature. Instead, he goes out of his way to emphasize how the product affects you. He talks about how annoying it is to carry both a phone and an MP3 player and how, with an iPhone, you’re condensing them down to one easy-to-carry device. So, that’s how you have to frame your marketing. Don’t just talk about what your product does or why it’s superior; show them a compelling picture of how it’s going to make their life better. That’s what gets people excited. It is the why that needs to be answered rather than how and what. It’s about simplicity, productivity, style.
3) Susshh ! About the Product
If people already know what is to be expected at the product launch then the audiences already have their opinions and it is difficult to change a negative mindset to positive one. But if there is a suspense maintained about the product, people will start speculating things which maybe or may not be true. It all helps in building suspense about your product and people definite to flock into your product launch and if you are able to amaze the customers with your revolutionary idea then you are definite to have a packed store the following day.

All the points help in making a product launch successful. How do we know about it because we are known to organize the best product launches which not only keep the customers wanting more but are perfect in terms hospitality , venue and personifying what your organization does.